5. Raise funds & ask for donations
Hold a fundraising event, ask for support from community leaders and businesses and look into the potential for grant funds. We sought donations from local businesses for raffle items, university housing for food, and local celebrities for presentations. We also asked volunteers to bring their own tools if they had them. Our involvement with the community produced the donations that made our Arbor Day successful!
Apply for a tree planting grant.
6. Recruit volunteers.
We attracted volunteers by advertising A LOT, attending university tabling events, and speaking in classes. We reached out to both the university and community. We asked volunteers to sign up and tracked their email and t-shirt size to keep them on the hook for the big day.
7. Order trees and supplies.
Complete this task approximately 3 months in advance and work with a reputable nursery. Our relationship with a local nursery allowed us to utilize “past-due” trees for lower/no cost. We also planted seed flats in the fall and grew them in a greenhouse over winter to use for our Arbor Day.
Get 10 Free Trees
Apply for Free Native Tree Seedlings
Urban Tree Owner’s Manual
The Arbor Day Foundation Nursery
8. Invite media participation.
Try to get them to run a story about the event before it happens and cover the event for a story after you’re finished. Here are some of the resources we used:
Posters on & off campus, local business newsletters, campus newspaper, Facebook, Twitter, Instagram, Meetup.com, Eventbrite, Class raps, campus-wide emails, public scrolling monitors across campus, local TV, local radio, local newspapers, collegiatelink, campus faculty, front page of university website, local schools, local clubs (ex: Master Gardener’s Club)
Use Arbor Day’s logo to help promotion.
9. Schedule the event.
Create a schedule for the day. Include a fun activity for volunteers, such as lunch or live music. We also included presentations by experts in the field of sustainability and/or landscaping.